Unbounce, a custom landing page builder, is a great platform for building website popups.
It also has the feature of easy drag-and-drop editor and it provides better user interface.
Through this tool you can design mobile-responsive landing page.
Unbounce can also be integrated with WordPress and it provides 100+ landing page templates.
Unbounce landing pages and popups can also be integrated with the most popular email, CRM and analytics tools such as WordPress, AWeber, MailChimp.
Leadpages allows you to easily build engaging opt-in campaigns that collect leads, drive customer conversions and integrate all your favorite digital marketing tools from facebook ads to ecommerce.
It offers you 160+ templates and comes with drag-and-drop feature.
Leadpages provides you high ROI(Return On Investment) for your campaign.
If you run your small business then Leadpages is the best option for you.
Instapage allows you to create attractive, on-brand and mobile-responsive landing pages with 200+ templates.
This is very useful tool for blogger, online small business and search agency etc.
Instapage lets you create beautiful pages with drag-and-drop feature.
One drawback of Instapage is that it is an expensive tool.
ClicFunnels allows you to choose a sales funnel that is designed to sell your product so that you can redirect on-landing traffic to the website.
ClickFunnels allows you to sell any product online
You have to choose the sales funnel, choose the design and apply your logo to make the funnel. Apart from this, you can also customize your landing page with the drag-and-drop feature.
ClickFunnels is the best software for those people who do the work of selling a course or providing consulting service on the internet.
Landingi is an end-to-end platform for landing pages.
With the drag-and-drop feature in Landingi, you can easily create, publish, optimize landing pages and do A/B testing of your landing pages.
It lets you use 100+ templates to create attractive landing pages and import landing pages.
You can also integrate Landingi with Slaesforce, MailChimp, Hubspot and many more platforms.
Benefits of Landing Page
Landing pages are different from other pages of your website because they are based on specific goals so that you can get the result as per your wish.
There are many benefits of creating a landing page for your business or website.
Let’s know about the benefits of landing page……..
1. Landing Pages Increase Conversions
Just as your website contains information that influences a visitor to make their decision, a good landing page does the same thing.
A landing page determines the exact action for the user and makes it as easy as possible to complete the use action.
Which is known as your call-to action and as a result your conversions increase.
Landing pages benefit your business because more conversions usually lead to more customers and more money for your business.
2. Generates Landing Page Data and Insights
Tracking user behavior is one of the best practices for landing pages that generate important insights.
Such insights will go a long way in helping you learn more about your target audience, improve your campaign strategy and overall marketing.
Apart from this, there is a form in the landing page of Agra, so you can use the information asked in the form to know more about the visitors such as email, specific date and time for consultation and other information that you want to get from them. |
One last way landing pages benefit your business through data and insights is A/B Testing.
A/B Testing is a very effective tool for the success of the campaign.
Based on the data and insights obtained in your landing page, you can do different tests with your landing page to see what is working right for your page and what is not.
3. Landing Page Improves SEO Ranking
A successful search engine marketing or paid search campaign depends on your click-through rate and click-through rates are affected by your landing pages.
For example, you bid for the keyword “home decor” for search engine marketing.
So the link of your “home decor” ad will be linked to the homepage or any sub-page of your website, but only visitors will be able to visit your website.
But by using the landing page, you can redirect the people coming from your ad to the landing page which will have products and content related to “home decore”. This will give you more leads.
Landing page is mainly created for marketing campaign which brings all interested visitors to the same page.
On this page, they get information about only one topic in which they are interested and the possibility increases that they can also subscribe to your service.
Because the landing page is exactly what the user is actually searching for and the landing page helps the user through a whole process to accomplish his goal and task for which he has come to your landing page.
4. Landing Pages Can Grow Your Email List
Landing pages are mainly used for lead generation.
There is a link to the form in the landing page, which asks for information from him like his name, address, email phone number.
If you use the form on the landing page of the website that collects email, then with this you can increase your email list for email marketing.
When the user fills the form, you can put an “opt-in” button where the user can subscribe to the email and ask to receive the email from your business or website.
You can add these users to your email list and send them updates like newsletters, sales, product and service offers etc.
5. Landing Pages Increase Credibility
Since landing pages are meant to accomplish a specific task or goal for the user, you can optimize the content and elements of the landing page to make that task easier.
When the user feels that their goal is clear what they want from your landing page and you are helping them achieve their goal, it makes them feel that you recognize their problem and try to solve that problem. are doing |
This creates a feeling of trust in the mind of the user and they start believing in you.
Another way to increase the credibility of the landing page is to add a testimonial of the products and services you offer to your landing page.
By showing other customers on your landing page a sign of success with your products and services, you can encourage new users to take your products.
6. Improve Brand Awareness
While designing the landing page, it has to be kept in mind that the style, look, text, theme of the landing page should be related to the content of your landing page.
If you do consistent branding in your landing page then it is a good way to increase your brand awareness.
This will benefit your business and provide better opportunities for users to recognize your brand and for new users to engage with your brand.
When a user will visit your landing page again and again, they will be more and more familiar with the branding of your business and will become loyal customers of your business.
This was our article on the landing page. We hope that you have understood well what is the landing page and how to create a landing page.
If you also run an online business, then make sure to use the landing page to promote your product and service.
The use of landing page can increase the growth and revenue of your business much more than the current situation.
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