What is online marketing?

Digital marketing, also referred to as online marketing, entails the utilization of internet-based platforms to communicate a company’s brand, offerings, or services to its potential clientele. The…


6 Ways ChatGPT Can Improve Your SEO

Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have…


Artificial Intelligence

How Companies Are Using Artificial Intelligence In Digital Marketing

Artificial Intelligence, or AI, might sound like an oxymoron, but it is making our world smarter by automating tasks, computing solutions, and improving efficiencies. Once the stuff…


digital marketing strategy

Why you need a digital marketing strategy in 2023 : 9 reasons

Digital marketing is more important now than ever. Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since…


Semrush Free Accounts

How to Create & Use SEMrush Free Accounts

To start using SEMrush, the first thing you’ll need to do is set up an account. The free accounts are not published on the SEMrush website and…


Search Engines Work

How Search Engines Work

To understand search engine optimization (SEO), it helps to learn how search engines work. Search engines exist to help you find what you’re looking for online. To do…


AI in digital advertising

How to use AI in digital advertising

AI in digital advertising is all the talk across various industries today—and there’s currently no shortage of speculation or articulated benefits in this space. While you may…



Analyze your brand SERP and build an effective digital strategy : 10 Simple Steps

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. …


link building

Why most brands fail at link building : Top 5 mistakes

Here’s why most brands fail at link building and how the successful ones build high-quality links month after month. Mistake 1: Thinking you don’t need to proactively…


Future of SEO

The Future of SEO: Predictions and Insights for 2023 and beyond

Search Engine Optimization (SEO) is an essential marketing tool that has helped innumerable businesses and websites establish an online presence and drive traffic to their websites. With…