How Companies Are Using Artificial Intelligence In Digital Marketing
Artificial Intelligence, often abbreviated as AI, may appear contradictory at first, but it is enhancing our world's intelligence through the automation of tasks, computation of solutions, and the enhancement of efficiencies. What was once a concept found in science fiction is now quietly but progressively becoming a part of our daily lives.
Let's consider commuting as an illustration. When you drive to work, you likely encounter traffic delays. AI plays a role in shortening your commute by providing real-time data to navigation apps, which adjust routes based on traffic, roadwork, and accidents. If you opt for public transportation, AI ensures efficient service. Even when using ride-sharing services like Uber or Lyft for the final leg of your commute, AI predicts pick-up times, ride durations, and ride-sharing opportunities.
This is just one everyday scenario where AI is at work. It also pervades your daily life through popular technologies such as SIRI, Google, email, Facebook, Alexa, Amazon, Instagram, Netflix, Pandora, and many others that we've grown reliant on. Indeed, AI is omnipresent!
AI has also made significant inroads into the realm of digital marketing. It operates behind the scenes to enhance pay-per-click advertising, tailor websites to individual preferences, generate content, forecast consumer behavior, and more. Marketers are increasingly recognizing the advantages of this technology. According to Forbes, in 2018, 84 percent of marketing organizations either adopted or expanded their utilization of AI and machine learning.
Businesses can leverage AI to enhance their digital marketing efforts in two primary ways. On one hand, it supports backend functions, helping marketers predict product demand, create customer profiles, and engage in programmatic ad buying. On the other hand, it enhances the customer-facing aspect, empowering marketers to improve the overall customer experience, thus reinforcing brand strength and driving higher sales. In fact, three-quarters of organizations using AI and machine learning report a customer satisfaction increase of over 10 percent.
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4 Ways Companies Are Using Artificial Intelligence in Digital Marketing to Improve Customer Satisfaction
When considering the enhancement of customer experiences through AI, four notable advancements emerge as noteworthy: chatbots, predictive and personalized content, content generation, and image recognition technology. Each of these innovations has the potential to enhance customer service and assistance while providing more precise and pertinent content. Let's delve into these technologies and understand how they can positively impact your overall financial performance.
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